Seqvoia, a long established financial technology business, approached us to help them reposition their data management business for the asset management industry.

Speaking to clients as well as people internally we learnt that the business facilitates progress across multiple performance metrics. We evolved that insight into a brand positioning around the idea of moving forward on sure ground.

Forward on sure ground defines a client experience. An experience that progresses on sure ground. It implies innovation and looking ahead, but doing so in a considered and confident way. We believe that in a rapidly evolving asset management landscape it’s a well-advised approach.

The idea also provided the springboard for a new name – Avanterra – and the development of a supporting visual identity system.

Brand Strategy
Naming
Brand Architecture
Logo
Brand Identity System
Online Brand Guidelines
Animation
Advertising