Under the Surface
capturing and distilling the spirit of enterprises.
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Welcome to The Nautilus — a freelance communications business run by Paddy Sutton.
I’m inspired by what’s under the surface, the substance that really sets an idea apart. The vision, above and beyond the numbers, that engages partners and investors. The ingredients that galvanise employees and customers. The magic that fires the imagination. Locating the line that connects everything from original idea to user experience.
I started my career in advertising at Saatchi & Saatchi, moved on to global branding at FutureBrand, and then launched the Nautilus, offering creative strategy and content creation. Along the way one process has remained a constant: distilling stories. Every project I’ve worked on has to some extent featured uncovering, focusing and articulating a proposition, point of view or narrative.
When I set out in advertising it was all about sixty second TV commercials, now all anyone wants is content. While digitisation has changed everything, the principles are still the same — it’s all about stories that inform and inspire.
inform and inspire.
Working closely with clients I combine a strategic outlook, creative thinking and writing to shape credible and compelling narratives. The Nautilus works in five areas:
Brand strategy - connecting commercial objectives with audience propositions
Creative strategy - ideas that bring brand thinking to life
Communications planning - traditional, digital and social
Copywriting - for internal and external communications
Content creation - in film and design
Ranging from long form to social, for internal and external audiences, everything builds on the spirit of the enterprise. Briefs span a wide brand and communications spectrum:
/ brand and service propositions
/ writing and design for thought leadership material
/ internal communications planning and production
/ digital content creation
Clients past and present: Abel & Cole, BMW, The Battersea Power Station, CBRE, Capgemini, Carlsberg, Coutts, Diageo, Lexus, Louis Dreyfus Commodities, Oracle, Peroni, Remy Cointreau, Serpentine Galleries, Siemens, Tomorrow Ltd, Unilever, The WI and Visit London.
The Nautilus is based in London and works globally, wherever there’s a story to be told.
If you would like more information please contact me via the details below.
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